December 09, 2009
Acting in commercials is a very lucrative and exciting market for all the actors. In today's world of cut throat competition, corporate are ready to splurge millions to advertise their products. The advertising industry is growing continuously, and casting directors are always looking for fresh faces to sell their products. If you are a newcomer, commercials can provide you with an excellent opportunity to break into showbiz. However acting in commercials is very different from acting in movies or television. For starters, while the focus is more on characters in movies, commercials focus solely on selling the product. Commercials are also brief in length and as a result require a different style of acting. A lot has to be communicated in few seconds. If you are a newcomer and want to make your mark in commercial acting, read the following tips to know more about this unique field and how you can get started.
1. Lack of experience is good- Casting directors look people who have a fresh face and look real. Therefore if you haven't appeared in TV series or movies, it's could be a good thing. While celebrity endorsements are also very popular, there is a huge scope for people who are new. There are many products which require an ordinary face so that the consumers can identify with them. If you look like a consumer instead of a professional actor, you can be a person in demand with casting directors.
2. Make use of the internet- Today submitting headshots in hard copy is going out of fashion. Many opportunities are advertised on internet and models are asked to submit applications. Don't let go of these opportunities and register yourself with these casting agencies to increase your chances of getting work.
3. Take commercial acting classes- You may be a great actor but are you a good salesman? Commercial acting requires a different set of skills and acting classes can prepare you in facing all the challenges in a better manner.
4. Develop a positive attitude- When you are acting in commercial you are selling something. Customers will trust you more easily if you portray a positive attitude on screen. Traits like confidence, maturity, charm and a smiling face go a long way in winning the confidence of consumers and selling the product.
5. Understand you personality- Different products require different personalities to promote them. For example, a home appliance, say a microwave, will need a middle aged woman who can play the part of a stay at home mom. Understand your personality to know which type of product you can promote best. Your chances of being selected can increase if you go to the auditions for these products.
6. Send your most recent headshot- Don't send those pictures which were taken ages back. You don't want the casting director to expect a different person. If you look different from your headshot, he will be disappointed and may think that you are trying to deceive him.
7. Empathize with the CD- casting directors are a busy lot. They go through hundreds of headshots to select a certain look for a commercial. They don't have time to work with each model and give tips to them. Therefore, keep yourself in the place of a casting director and try to find who would be the ideal candidate for this product. If you can find an answer to this question you will go a long way in the audition.
8. Keep your cool- While giving the audition if you falter or do something stupid, stay calm and continue your performance. Do not utter curses or panic during the auditions.
9. Be punctual- If you want to impress a Casting Director, reach the audition before the scheduled time. This will also give you some time to relax and go over your lines.
10. Come prepared- When you go for the shootout, try to familiarize yourself with the product. If you do this, it will be easier for you to give a convincing performance. You will look more natural while handling the product and customers can easily connect with you.
These were some tips on how you can venture into commercial acting. It's is an exciting world with lots of money for those who are talented and can meet the demands of commercial world. Start slowly with one step at a time and you can make big bucks in this field.

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